Home » Exploring IBM Technology and Products: Become an Instant Insider on IBMs World of Computing Solutions by Jim Hoskins
Exploring IBM Technology and Products: Become an Instant Insider on IBMs World of Computing Solutions Jim Hoskins

Exploring IBM Technology and Products: Become an Instant Insider on IBMs World of Computing Solutions

Jim Hoskins

Published April 1st 1999
ISBN : 9781885068316
Paperback
244 pages
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 About the Book 

Cities are the most popular tourist destinations, and short city holidays or weekend breaks are a fast growing segment of tourist demand. The advanced marketing managers in the City Tourist Organisations today apply the same analytic and planning criteria as their counterparts in the branded goods industries - they have learned to differentiate between strategic and instrumental market planning. Strategic decisions such as positioning a destination or channelling promotional efforts into appropriate market segments are thoroughly prepared with comprehensive market research data and based on explicit behavioural assumptions